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Co-owners of Black Diamond Harley-Davidson, Rodney Cabaness and Shad Zimbro, both Sesser, Illinois natives, have been life-long friends and realized a dream they've had since childhood - to own and operate a business together. In August of 2007, the doors of Black Diamond Harley-Davidson opened at 2400 Williamson County Parkway, in Marion, Illinois.
Harley-Davidson is a premier brand, and to become a retailer in Southern Illinois for such a strong company was an opportunity that the two friends couldn't pass up. The name Black Diamond was chosen from the several things that encompass our area. Sesser, Illinois has the Black Diamond Conference, Marion, Illinois had the Black Diamond Mine, and coal is often known as black diamond. So the name seemed like a perfect fit.
The Black Diamond mission is to make sure that every customer is completely satisfied. If we can continue to do that, hopefully, we will continue to be successful and grow as a business. According ...
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