The Tower Theatre was completed in 1940 by general contractor Fred Van Matre. Double shifts of workers were used to complete the project in just three short months.

Symbolic of its name, the Theatre was surmounted by a large tower that rises 40 feet above the building, making it approximately 78 feet above the street. The tower itself was accentuated by more than 1,200 feet of neon tubes of green and gold that lead a viewer’s eye from the sign, down the facade of the building, across the marquee and into the ticket booth and the entrance.

Imported travertine marble from Italy was laid by the Lutz Marble Company of Portland to greet patrons of the Theatre. The project involved removal of over a ton of rock by Ed Eastman to accommodate heating and ventilation systems. Seating capacity of the Theatre was originally 998 including the main floor and balcony seats. A large 30 foot wide X 18 foot deep stage provided additional space for vaudeville shows and plays as well as movies. The interior space was lined with acoustical tiles, and wall-to-wall carpet to deaden any undesirable echoes or “dead spots.” The women’s lounge, on the mezzanine floor, was one of the show places of the theatre. It was finished in choice wood of knotty pine, and had special lights.