Brad Terrence Jordan (born November 9, 1970), better known by his stage name Scarface, is an American rapper. He hails from Houston, Texas and is a member of the Geto Boys. He is originally from the city's South Park neighborhood. In 2012, The Source ranked him #16 on their list of the Top 50 Lyricists of All Time, while About.com ranked him #10 on its list of the 50 Greatest MCs of Our Time (1987-2007). Scarface broke through to broader recognition on the national rap scene in 2000 with his album Last of a Dying Breed, considered by some critics to be his most accomplished work to date. The album won for him the Lyricist of the Year award at the Source Awards in 2001. Also in 2000, Scarface became a businessman, going to work as head of the Atlanta office of Def Jam Records South. In this capacity, he signed the label's first recording artist, a former radio deejay calling himself Ludacris. Ludacris proved to be a major success for the new label, achieving platinum status several times over with his debut album Back for the First Time.
Scarface himself continued his career as a recording artist with Def Jam, releasing his first album on the Def Jam label in 2002. "I finally am with a label who knows how to promote rap music," Scarface told the Houston Chronicle's Michael D. Clark. Called The Fix, and distributed by Universal, the album represented a departure for the rapper. Gone were the hair-raising lyrics of Geto Boy cuts like "Born Killer" and "Hand of the Dead Body," replaced by much milder lyrics in titles like "What Can I Do?" and "Guess Who's Back," the latter of which featured guest vocals by rap superstar Jay-Z.